Software companies can struggle with identifying how their users are interacting with their product and what features are important to them. Without the ability to track the performance of their product, errors and crashes can occur without the company knowing. Data is crucial for software companies to make decisions about their product and staffing, and without it, software companies can struggle to build and grow.
With the analytics our platform provides we can show software companies how their product is being used, what their typical customer journey is in their app and many other helpful metrics. We can also help companies segment their users into groups based on behavior which can help improve their customer engagement greatly. With our real-time analytics platform, we can help companies identify bugs and crashes as they happen, to ensure they are handled right away. Finally, integrations with marketing and business automation tools like HubSpot, Constant Contact and Salesforce help can help to strengthen their marketing performance.