The retail industry is being cornered by online giants like Amazon and eBay, making it hard for them to attract customers to their stores. Retailers can’t effectively track their apps performance due to a lack of quality analytics and struggle engaging with their customers in a meaningful way. Providing customers with a great and personalized mobile experience is the only way to lure them away from their online competitors, and that is hard for these companies to do without the proper tools.
With AppLink.io we can provide retailers with the tools necessary to create personalized and meaningful experiences for their customers through their app. With features like push notifications, they can communicate with customers quickly and with our ability to help retailers segment their users, we ensure the right message is going out to the right customers. Using our platform retailers can easily send out details on a sale that is coming up, and know it is going to the correct customers. After their sale is over, retailers can track the effectiveness of their campaigns with our strong analytics software and they can create customizable reports to make sure they are tracking the metrics that are meaningful to them. Our platform also provides new ways for these companies to track their users with features like geofences and bluetooth beacons, they can easily track the foot traffic in their store. Finally, we integrate with marketing and business automation tools like HubSpot, Constant Contact and Salesforce.