For publishers, measuring the effectiveness of the posting, showing or delivering of ads can be difficult. Without demonstrating impression and conversion metrics it's almost impossible for publishers to identify their ROI and justify costs.
With AppLink.io we have the ability to provide publishers with all of the metrics they need. We can track what users are doing in their app, we can measure the effectiveness of individual ad campaigns and we can show them important data like impressions, interactions and who in their audience is interacting with which ads. Providing publishers with this data can help them accomplish their goals, identify their ROI and justify their costs.