For marketing agencies in the mobile industry, their main responsibility is growing their clients mobile presence. It’s up to them to track and report on metrics like downloads, active users, retention rates, engagement and many more. Agencies need all of these metrics in order to track their performance, make business decisions and guide their clients mobile strategy.
AppLink.io gives agencies all the tools necessary to make data driven decisions for their clients marketing campaigns. We can help them track users in their apps and identify what users do and don’t like about it and use that data to guide strategy. Also, we integrate with some of your favorite marketing tools already, like HubSpot, Constant Contact and Salesforce, so syncing data from your app to a marketing automation platform is easy.