Mobile App Analytics and User Data in Marketo

This integration requires both Marketo and AppLink.io

How does it work?

App developers insert our software development kit (SDK) into their app and add a little bit of code. Afterwards, your mobile app begins sending data to AppLink.io. Our software interprets the data and stores it in our platform. If you link your account with Marketo, AppLink.io will automatically send data to your Marketo portal. We've added AppLink.io to some apps in less than an hour.

Activity Log

Once a user has been linked with Marketo, you'll be able to view their activity within the Marketo Activity Log. Activity Log events include app launches, app events, screen views, conversions and crashes. You can even filter which activities appear within your timeline.

Smart Campaigns

Enroll app users into campaign flows based their contact properties or timeline events. Example enrollment criteria could include launching the app a certain number of times, viewing a particular screen, triggering an event or converting on a specific goal.

Smart Lists

You can also create custom lists and segment your app users based on timeline events or contact properties. Some different lists you could create include lists of high value users, low activity users or users experience crashes.

Triggers and Workflows

AppLink.io includes customizable criteria to trigger custom actions. Triggering criteria include screen views, session length, event, conversion goals or crashes. Actions can include sending emails or text messages, webhooks or enrolling a user into a defined Marketo Smart Campaign.

Marketo mobile app analytics integration

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