The financial industry is seeing a decrease in customer branch visits. This decrease means that these organizations are having less opportunity to engage with their customers and less time to offer their customers new products. This lack of face-to-face communication has made the financial industry move to mobile resources to engage with their customers. While this move to mobile may be a step in the right direction, most of these organizations are having issues with the change. Most organizations that have apps receive poor analytics and performance metrics from them, which makes it hard to track the success of their mobile campaigns. Additionally, most of the apps that are built for these companies don’t have very strong features, like push notifications or email marketing, to engage with their customers. Finally, these apps can lack crucial integrations with marketing and business automation tools like HubSpot, Constant Contact and Salesforce which can impact their mobile strategy greatly.
With AppLink.io we provide organizations in the financial industry the opportunity to engage with their customers like never before. Using features like push notifications, geofences, bluetooth beacons and more, these companies can provide their customers with a individualized and interactive experience with their branch. With our strong analytics software we can help these organizations track the success of their branch with customizable reports that can easily be altered to show them what metrics they want to see and thanks to integrations with companies like HubSpot, Constant Contact and Salesforce our platform can help provide a cohesive and effective marketing experience.