Sometimes Location Requires Great Precision
While Geofences are great for large areas, some business rely on more granular positioning tools to measure usage or reach users. For those apps, geofences can’t deliver the specificity that they require. Monitoring foot traffic, product interactions or delivering personalized notifications can be difficult.
Bluetooth Beacons Deliver It
Bluetooth Beacons are devices that can be placed around your business that emit signals that can prompt devices to complete specified actions. These beacons can trigger push notifications, emails and even show users specialized content specific to where they are located. Additionally, beacons can be used to measure your users physical activity in the store. These beacons can measure where users go in your store, when they enter or exit and other contextual intelligence. These beacons are small and discreet, which means you can put them virtually anywhere.